Too often on social media, I see people releasing content that appeals to a trend followed by thousands or a creative releasing work that complements things others like.
I would be guilty if I didn't say that I've created work myself that appeals to a popular aesthetic or style. However, I can honestly say that times like that have been periods when I would be most frustrated with myself as a creative - because the work I was releasing wasn't MY work at all, it simply followed what was popular.
Therefore, no matter what career path you are in, always do what YOU want to do. Do something that feels most like yourself and always you to devote your whole heart to.